For Elodie Essentials, a home fragrance brand specializing in scented drawer and shelf liners, I collaborated with a copywriter to produce a refined and engaging Amazon listing. I conducted audience research to identify preferences for both visual style and functionality, which guided the design direction.

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While the copywriter developed the new messaging, I created elegant product imagery and assets, emphasising the Fresh Linen scent and sophisticated patterns. Following the content overhaul, the redesigned listing achieved a 23% increase in CVR, effectively aligning with the expectations of a modern home audience.

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Key skills: Visual storytelling, e-commerce design, audience research, brand alignment, collaboration