Rubber Hugger
By Go North Group
As the graphic designer for Rubber Hugger, a home essentials brand offering simple, innovative solutions for everyday bedding challenges, I collaborated closely with a copywriter to create a compelling Amazon listing. The project’s primary focus was on clarity, as customers had difficulty understanding how to use the product and which size to choose.
The copywriter developed clear, benefit-driven messaging, while I translated those key points into engaging visuals and instructional graphics that simplified product usage and guided customers in selecting the correct size.
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The redesigned listing effectively addressed customer confusion, resulting in fewer returns and more positive reviews, while strengthening the product’s appeal and credibility on Amazon.
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Key skills: Visual storytelling, instructional design, e-commerce design, brand alignment, collaboration
As part of the Amazon listing design, I edited product images to align with Rubber Hugger’s brand colors and expanded the visuals to better frame the design, creating a consistent and recognizable brand identity across all assets. In addition, I designed custom illustrations and Icons that demonstrated how to use the product, making the listing both informative and easy
 for customers to understand.
Photo Edits
Before
After
