Rubber Hugger
By Go North Group
As the graphic designer for Rubber Hugger, a home essentials brand offering simple, innovative solutions for everyday bedding challenges, I collaborated closely with a copywriter to create a compelling Amazon listing. The project’s primary focus was on clarity, as customers had difficulty understanding how to use the product and which size to choose.
The copywriter developed clear, benefit-driven messaging, while I translated those key points into engaging visuals and instructional graphics that simplified product usage and guided customers in selecting the correct size.
The redesigned listing effectively addressed customer confusion, resulting in fewer returns and more positive reviews, while strengthening the product’s appeal and credibility on Amazon.
Key skills: Visual storytelling, instructional design, e-commerce design, brand alignment, collaboration
As part of the Amazon listing design, I edited product images to align with Rubber Hugger’s brand colors and expanded the visuals to better frame the design, creating a consistent and recognizable brand identity across all assets. In addition, I designed custom illustrations and Icons that demonstrated how to use the product, making the listing both informative and easy for customers to understand.
Photo Edits
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After
